Generative AI
Create with AI — text, images, video, and audio. Master the tools and workflows used by today's top creative professionals.
About This Course
Generative AI has unlocked creative capabilities that were impossible just two years ago. Today, anyone can create professional-quality images, write compelling copy, generate video, and produce audio — with AI tools that are getting better every month.
But there's a massive gap between "playing with AI tools" and actually producing professional-quality work with them. The difference comes down to technique — understanding how to prompt effectively, choose the right tools, and build workflows that produce consistent, high-quality output.
This course covers the full spectrum of generative AI: text generation with ChatGPT, Claude, and Gemini; image creation with Midjourney, DALL-E, and emerging platforms; video generation and AI-powered editing; and audio/voice AI for podcasts, voiceovers, and music.
You'll learn not just how to use individual tools, but how to combine them into creative workflows — from initial concept to finished product. Whether you're a content creator, designer, marketer, or professional who needs to produce creative work, this course gives you the skills to create with AI at a professional level.
The course also covers the ethics of generative AI — copyright, attribution, disclosure, and how to use AI-generated content responsibly in professional contexts.
What You'll Learn
- Text generation — advanced techniques for long-form writing, copywriting, scripting, and ideation with AI
- Image generation — creating visuals with Midjourney, DALL-E, and other leading platforms
- Video generation — AI-powered video creation, editing, and post-production workflows
- Audio and voice AI — text-to-speech, voice cloning, music generation, and podcast production
- Creative workflows — integrating generative AI into professional creative processes
- Prompt engineering for creative work — the specific techniques that produce stunning visual and written output
- Ethics and attribution — responsible use of generative AI in professional contexts
- Building a generative AI toolkit — choosing and combining tools for your specific needs
Who Is This For?
- Content creators and copywriters
- Designers and visual artists exploring AI tools
- Marketing professionals and social media managers
- Professionals who want to create visual and written content with AI
Curriculum Preview
Course Modules
Here's what the course covers. Final curriculum may be updated before launch.
The Generative AI Revolution
What generative AI is, how it works, and why it's the most significant shift in content creation in decades. The tools, the players, and the opportunities.
Text Generation: Beyond Basic Prompting
Advanced text generation for professional use — long-form content, marketing copy, scripts, brainstorming, and editing workflows with ChatGPT, Claude, and Gemini.
Image Generation: Midjourney & DALL-E
Create stunning images from text descriptions — learn the prompting techniques, parameters, styles, and workflows that produce professional-quality visuals.
Image Editing & Enhancement with AI
AI-powered image editing — background removal, upscaling, style transfer, inpainting, and outpainting. Transform existing images with AI tools.
Video Generation & AI Editing
Create and edit video with AI — text-to-video, AI avatars, automated editing, caption generation, and post-production workflows.
Audio & Voice AI
Text-to-speech, voice cloning, AI music generation, and podcast production tools — the audio side of the generative AI revolution.
Creative Workflows: Putting It All Together
Build end-to-end creative workflows that combine text, image, video, and audio AI tools — from concept to finished product.
Ethics, Attribution & Professional Use
Responsible use of generative AI — copyright considerations, attribution, disclosure, and building trust with your audience when using AI-generated content.
Your Instructor
Jawdat Shammas
Futurist · Technologist · AI Trainer & Consultant
With nearly four decades in technology, C-level corporate experience, and over 500,000 professionals trained across 8+ countries in the Middle East — Jawdat brings real-world depth to every lesson. He's not just teaching theory — he's sharing what works from decades of hands-on experience.
Read full bio →For AI tools reviews and comparisons, browse /tools/ →
For team generative AI training, see jawdat.ai/corporate/ →
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jawdat.ai is founded by Jawdat Shammas — a futurist, technologist, and digital marketing expert with nearly four decades in technology. Learn more at jawdatshammas.com