AI for Marketing
Transform your marketing with AI — content creation, analytics, social media, SEO, GEO, and automation.
About This Course
Marketing is one of the industries being most radically transformed by AI. From content creation to analytics, social media to SEO — AI tools are giving marketers superpowers that were science fiction just two years ago.
But most marketers are barely scratching the surface. They might use ChatGPT to draft a blog post, but they're not building AI into their workflows, their analytics, their strategy. This course changes that.
AI for Marketing teaches you how to integrate AI into every part of your marketing workflow — content creation, analytics, social media, email, SEO, and the emerging field of Generative Engine Optimization (GEO). You'll learn not just which tools to use, but how to build workflows that genuinely save time and improve results.
The course is built on real-world experience — not just AI theory, but practical marketing expertise from someone who has spent over 25 years in digital marketing at the highest levels, including C-level roles at leading Middle Eastern companies.
Whether you're a solo marketer, a team lead, or an agency professional — this course gives you the playbook for AI-powered marketing that actually works.
What You'll Learn
- AI content creation — writing copy, generating images, creating video, and building campaigns with AI
- AI-powered analytics — extracting insights from data faster than traditional methods
- Social media AI — scheduling, content generation, audience analysis, and trend detection
- Email marketing with AI — personalization, subject line optimization, and automated sequences
- AI for SEO — content optimization, keyword research, and technical SEO automation
- Generative Engine Optimization (GEO) — how to optimize for AI-powered search and discovery
- Marketing automation — building AI-powered workflows that save hours every week
- Measuring AI impact — how to track and prove the ROI of your AI marketing efforts
Who Is This For?
- Marketers and marketing managers
- Agency professionals and freelancers
- Social media managers and content creators
- Digital marketing teams looking to integrate AI
Curriculum Preview
Course Modules
Here's what the course covers. Final curriculum may be updated before launch.
The AI Marketing Landscape
How AI is changing marketing — what's working, what's hype, and where the real opportunities are for marketers in the Middle East and globally.
AI Content Creation: Copy, Images & Video
Create marketing content at scale — blog posts, ad copy, social media content, images, and video — using AI tools effectively and responsibly.
AI-Powered Analytics & Insights
Use AI to analyze marketing data, identify trends, segment audiences, and extract actionable insights — faster than any spreadsheet.
Social Media AI: Strategy & Automation
AI tools for social media management — content calendars, caption generation, trend detection, and performance optimization.
Email Marketing with AI
Personalization at scale, AI-written subject lines, automated sequences, and send-time optimization — the AI email marketing playbook.
AI for SEO & Generative Engine Optimization (GEO)
How AI is changing search — from traditional SEO to optimizing for AI-powered search engines. The new rules for getting discovered.
Building AI Marketing Workflows
Connect AI tools into end-to-end workflows — from research to creation to distribution to measurement — that save hours every week.
Measuring AI Marketing ROI
How to track, measure, and prove the impact of AI on your marketing — frameworks for reporting to stakeholders and leadership.
Your Instructor
Jawdat Shammas
Futurist · Technologist · AI Trainer & Consultant
With nearly four decades in technology, C-level corporate experience, and over 500,000 professionals trained across 8+ countries in the Middle East — Jawdat brings real-world depth to every lesson. He's not just teaching theory — he's sharing what works from decades of hands-on experience.
Read full bio →For live AI marketing training workshops, also available through jawdatshammas.com →
For team-based AI marketing training, see jawdat.ai/corporate/ →
Join the Waitlist
Be the first to know when AI for Marketing launches. Get early access and exclusive pricing.
jawdat.ai is founded by Jawdat Shammas — a futurist, technologist, and digital marketing expert with nearly four decades in technology. Learn more at jawdatshammas.com